Social Intelligence Solution

Business goals such as increased productivity and increased collaboration of a distributed workforce are driving the adoption of enterprise social network platforms such as Jive®, Vmware's SocialCast®, and Chatter® from Salesforce.com, among many others. These platforms help companies capture and re-use knowledge, maintain employee/customer connections, and modernize their culture in the workplace.

However, even with price tags in the hundreds of thousands of dollars, these systems struggle with relatively low adoption rates and low overall community engagement. As a result, it is difficult for companies to justify the expense for social software in the workplace and calculate a meaningful return on investment. After all, the social network is only as good as the number of users and level of activity.

While enterprise social network platforms promise to usher in a new way to collaborate among employees, there remains one social platform used by companies that continues to drive incredible efficiencies and collaboration – their email system. Besides, the much hyped migration to new communication is from emailso why not use it as the springboard to get you there?

IT-Social, from IT.com, takes social intelligence that already exists in a company's email system and adds it to their enterprise social network. IT-Social Analytics provides the following two important benefits for enterprise social networks:

  1. Increased Adoption Rates: Low adoption rates, also known as the "cold start" problem, can destroy the success of a corporate social network. IT-Social does this by recommending connections, groups, and topics of discussion the first time each and every employee logs in to the system. The net result is a more compelling and relevant social network from Day 1.
  2. Increased Community Engagement: Getting employees to interact with others and upload content to a community-driven site on an on-going basis may sound easy, but engagement doesn't happen automatically. IT-Social drives community engagement by recommending connections, groups, and topics of discussion over time to raise the levels of interactivity and community engagement.